Marketing · Search, local & editorial
SEO & Content
Search changed. AI overviews and answer engines now sit between the query and the click, and the sites that survive are the ones with clean entity data, genuine subject depth and citable specifics. The fundamentals did not stop working — they got more important, because thin content is now automated and free.
What's included
The actual scope.
Not every engagement uses every line. We scope to what moves your number and say so when something on this list would be waste.
- —Technical audit: crawl, index coverage, structured data, Core Web Vitals
- —Entity and schema architecture so machines know what you are
- —Local SEO: GBP, citations, NAP consistency, service-area and multi-location structure
- —Editorial strategy built on questions your customers actually ask on the phone
- —Content production with named authors and real expertise attached
- —AI/answer-engine visibility tracking alongside classic rank tracking
- —Internal linking and information architecture, quarterly
Where we differ
We do not sell volume.
Nobody needs forty AI-written posts a month. That is a cost center that dilutes the pages that were working. We would rather publish six genuinely useful pieces a quarter with your operations lead as the named source, and spend the rest of the budget on the technical and structural work nobody can see but everything depends on.
Questions
Asked and answered.
How long until we see results?
Technical fixes and Google Business Profile work can move within weeks. Competitive editorial rankings take two to three quarters. Anyone promising page one in thirty days is either buying ads or lying.
Do you use AI to write content?
We use it the way a good editor uses a research assistant — outlining, first-pass drafting, structured data generation. Every published piece is fact-checked and edited by a human, and subject-matter claims come from an interview with someone at your company. Unattributed synthetic content is exactly what the algorithm updates are designed to demote.
Related work
What this looks like in practice.
- Commercial MEPIllustrative
Rebuilding a mechanical contractor's lead engine around the phone call, not the form
A 90-person commercial mechanical contractor was spending real money on search and measuring none of it. We rebuilt the account architecture, fixed the conversion plumbing, and pointed the budget at the work they actually wanted.
Read it → - HospitalityIllustrative
Fixing what happened after someone searched, instead of buying more people to search
A three-location restaurant group was being found and then losing the booking anyway — wrong hours on two profiles, a menu that only existed as a PDF, and reservations split across three systems. The demand was already there. Nothing downstream of it worked.
Read it →
Bring us the difficult brief.
Tell us what is actually wrong and we will tell you what we would do about it — before you have paid us anything.