Marketing · Visibility in AI answers
AEO & AI Search
A growing share of your buyers never see a results page. They ask an assistant, get one answer, and call whoever it names. Getting named is not magic — it is structured data the machines can parse, a consistent entity across every profile, and content written so it can be cited. That is buildable, and we build it.
What's included
The actual scope.
Not every engagement uses every line. We scope to what moves your number and say so when something on this list would be waste.
- —Schema and structured-data build-out across the site — services, areas, reviews, credentials
- —Entity consistency audit: one name, address, phone and description across every surface AI models read
- —Content restructured for citation — direct answers, real numbers, named sources
- —Google Business Profile and directory data aligned with the site, not fighting it
- —AI-referral tracking so visits from assistants and AI results are measured, not invisible
- —Monthly report of where you appear in AI answers for the queries that matter
Where we differ
Most AEO is repackaged SEO with a scarier invoice.
The honest version: AI answers are built on the same signals search always used — structure, consistency, and content worth citing. If a vendor sells you AEO without touching your schema, your entity data, or your content, you bought a report. We do the underlying work, and the SEO benefits from it too, because it is the same foundation.
Questions
Asked and answered.
Is this separate from SEO?
It overlaps on purpose. AEO leans harder on structured data, entity consistency and citable formatting; SEO leans harder on rankings and content depth. Run together they compound, which is why the combined price is lower than buying both separately.
Can you guarantee we show up in AI answers?
No, and nobody honestly can — the models decide. What we control is whether your business is structured, consistent and citable enough to be the easy answer. That is the part that moves the odds.
How do you measure it?
Referral tracking for AI surfaces, a monthly check of the queries your buyers actually ask, and the same rule as everything else on our reports: if it cannot be traced to money or a decision, it does not go on the page.
Related work
What this looks like in practice.
- Commercial MEPIllustrative
Rebuilding a mechanical contractor's lead engine around the phone call, not the form
A 90-person commercial mechanical contractor was spending real money on search and measuring none of it. We rebuilt the account architecture, fixed the conversion plumbing, and pointed the budget at the work they actually wanted.
Read it → - HospitalityIllustrative
Fixing what happened after someone searched, instead of buying more people to search
A three-location restaurant group was being found and then losing the booking anyway — wrong hours on two profiles, a menu that only existed as a PDF, and reservations split across three systems. The demand was already there. Nothing downstream of it worked.
Read it →
Bring us the difficult brief.
Tell us what is actually wrong and we will tell you what we would do about it — before you have paid us anything.