<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kicker — Journal</title><description>Notes on fundamentals: typography, search, automation, security, and the difference between what changed and what only feels like it changed.</description><link>https://kickermktg.com</link><language>en-us</language><item><title>Constraint is the brand</title><link>https://kickermktg.com/journal/constraint-is-the-brand</link><guid isPermaLink="true">https://kickermktg.com/journal/constraint-is-the-brand</guid><description>Two typefaces, one accent color, four sizes. Why the strongest brand systems are defined by what they refuse rather than what they contain.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><category>Design</category><author>Kicker</author></item><item><title>AI did not change the fundamentals. It raised the price of ignoring them.</title><link>https://kickermktg.com/journal/ai-did-not-change-the-fundamentals</link><guid isPermaLink="true">https://kickermktg.com/journal/ai-did-not-change-the-fundamentals</guid><description>Every month brings a new tool that automates the middle of the market. What survives is the part that was never automatable — and it is the boring part.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><category>Fundamentals</category><author>Kicker</author></item><item><title>The enterprise tool you already own usually wins</title><link>https://kickermktg.com/journal/enterprise-usually-wins</link><guid isPermaLink="true">https://kickermktg.com/journal/enterprise-usually-wins</guid><description>Custom software is the right answer less often than the market pretends. A framework for deciding when to build, when to configure, and when to do nothing.</description><pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate><category>Systems</category><author>Kicker</author></item><item><title>Your ad pixels are the compliance risk, not your privacy policy</title><link>https://kickermktg.com/journal/pixels-are-the-liability</link><guid isPermaLink="true">https://kickermktg.com/journal/pixels-are-the-liability</guid><description>The gap between what a privacy policy promises and what the tag manager actually does is where enforcement happens. A practical audit.</description><pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate><category>Security</category><author>Kicker</author></item></channel></rss>