Selected work
The surface matters. So does everything underneath it. These are written the way we would explain them to you on a call — including the parts where we were wrong.
Note: engagements marked Illustrative are composites written to show how we work and what we would document. They are not claims about specific past clients. We would rather say that plainly than let you assume otherwise.
Meridian Mechanical
A 90-person commercial mechanical contractor was spending real money on search and measuring none of it. We rebuilt the account architecture, fixed the conversion plumbing, and pointed the budget at the work they actually wanted.
Crestline Advisory
A fourteen-person accounting and advisory firm was losing its January to document chasing — three intake channels, no naming convention, and a client portal nobody used. We mapped the process before automating any of it, and deleted a third of the steps outright.
Orchard Fabrication
A custom metal fabricator was quoting from spreadsheets, scheduling on a whiteboard, and re-keying every job into accounting by hand. We mapped the process before automating anything — and eliminated a third of it outright.
Copper & Oak
A three-location restaurant group was being found and then losing the booking anyway — wrong hours on two profiles, a menu that only existed as a PDF, and reservations split across three systems. The demand was already there. Nothing downstream of it worked.
The one with the regulatory constraint, the legacy system, the three agencies that already tried.